Brand, Brand Identity and Branding… What’s the difference?
Brand, Brand Identity and Branding… its all the same right? Lol wrong! Think of them as triplets. Similar but unique.
Previously, we’ve talked about the branding sessions that we offer here at Beamounde Originals. Now, let’s take a deep dive into exactly what branding is. But first, I hope you remember grammar lessons of nouns, adjectives, and verbs… it will come in handy.
Let’s start off with the youngest child, Brand.
Brand is how people see you. It is the lesson of “who, what, when, where and why” that we all learned in grade school… the 5 golden questions that make up an identity. Brand is the noun.
Who are we?
What do we offer?
When is it useful?
Where is it used or needed most?
Why do we offer it? (What solution do we bring)
Brand is your core identity and reputation. It is what makes you special and stand out from the rest.
Remember the first thing I said about Brand… it’s how people see you and how are you received. In the book The 7 Habits of Highly Effective People, the fifth habit is to “seek first to understand, then to be understood”. What the heck does that have to do with branding you ask? A lot! Start off by researching your market and how you are perceived. From there you can answer those 5 golden questions to understand your core identity.
Ok, now let’s move onto the middle child, Brand Identity.
We all know the saying “A picture is worth a thousand words”. Brand Identity is exactly that. The overall picture. It is your logo, color scheme, fonts, and imagery. It is the elements used to say what your brand is within a glance.
Think of Under Armour for example. Take a look at their logo design… notice anything? It is actually a U and an A combined into a single image. It is very recognizable, simple and straight to the point. We associate this brand with performance based activities such as sports. Words like endurance and skill might come to mind when you think of Under Armour. Their logo is typically seen in bold colors such as black, red, white or gray. These colors are usually associated with energy, strength, and power… things that Under Armour is identified with.
Strong, bold and powerful fonts are used along with dynamic imagery to add the icing on the cake. Color, font and imagery combined are all used to convey a brand’s identity. We know what the Under Armour brand is, who it is for and what is has to offer all within seconds. You know and recognize a brand without much of any words needing to be said. Brand Identity is the brand’s description or the adjective.
Finally, we have the oldest child, Branding.
Going back to our fifth habit, it says “then to be understood”, right? We’ll that’s where branding comes into play. Does public perception of your company match the message you are trying to say? If so, great! However, if not you might want to dive deeper and consider rebranding.
You don’t want confusion between how you are perceived and the message you are trying to say and that’s Branding’s job. Branding is the action of vocalizing an image of yourself. Branding is the verb.
To sum it all up…
Brand, Brand Identity and Branding are all necessary parts in how you or your company is viewed in the world.
Are you ready to take those steps, but don’t know where to start? We have all your branding needs covered! Here at Beaumonde Originals we offer services such as logos, web design, advertising packages, branding photography and videography sessions and more!
Book the best web / branding team in Philadelphia
- Over a decade of experience
- A team of carefully selected designers, photographers and videographers
- Original ideas and love to have fun!
- Full support during the planning process
- Licensed FAA certified drone pilot
- The belief of going above and beyond